Digital Marketing Training

Hand hold support in executing the projects to all the students

Digital Marketing Training from One Academy

Course Brochure

  1. Fundamental difference between Marketing & Digital Marketing
  2. Website Planning and Structure
  3. Facebook Marketing Fundamentals
  4. Facebook Ad Campaigns
  5. Google Adwords
  6. YouTube Marketing
  7. Google My Business Profile
  8. Integration of Other Social Media with Website
  9. Google Analytics and Webmaster Tool
  10. Search Engine Optimization
  11. excel For  digital marketing 



Fundamental difference between Marketing & Digital Marketing

Marketing v/s Sales  

  Marketing Mix and 4 Ps

What is Digital Marketing    

Inbound vs Outbound Marketing

Content Marketing    

Understanding Traffic

Understanding Leads  

Strategic Flow for Marketing Activities


Website Planning and Structure

Core Objective of Website and Flow

One Page Website

Strategic Design of Home Page

Strategic Design of Products & Services Page

SEO Overview

Portfolio, Gallery and Contact Us Page

Call to Action (Real Engagement Happens)

Designing Other Pages

Strategic Design of Pricing Page

Google Analytics Tracking Code

Website Auditing

Designing WordPress Website


Facebook Marketing Fundamentals


Profiles and Pages

Business Categories

Creating Facebook Pages

Page Info and Settings

Facebook Page Custom URL

Invite Page Likes

Featured Video

Pin Post and Highlights

Scheduling Posts

Facebook Events

Reply and Message

Facebook Insights Reports

Competitor’s Facebook Page

Ban User on Facebook Page

Connect with Twitter

Connect With Linkedin Page


Facebook Ad Campaigns


Organic v/s Paid

Defining Ad Objective

Performance Matrix

Ad Components

Designing Creative Image

Facebook Ad Structure

Setting Up Facebook Ad Account

Create Ad – Targeting

Create Ad – Budgeting

Page Promotion

Content and CTA

Boosting Page Posts

Create Ad – Creative

Video Promotion

Similar Ads and Audiences

Tracking Pixels Code

Remarketing – Website Visitors

Custom Audiences – Look-Alike

Custom Audience – Saved Group

Managing and Editing Ads

Ad Reports and Ad Insights

Billing and Account


Facebook Advance Strategies


Facebook Business Manager

People, Pages, and Roles

Ad Accounts Configurations

Ad Agencies and Assigning

Shared Login for FB Business A/c

Custom Events

Email Targeting on Facebook

Facebook Offers

CTA on Page

Posts for Location



Google Adwords


Understanding Adwords

Google Ad Types

Creating Ad Campaigns

Pricing Models

Creating Text Ads

Creating Ad Groups

PPC Cost Formula

Bidding Strategy for CPC

Ad Page Rank

Keywords Control

Adwords User Interface

Remarketing Rules


Bidding Strategy on Location/Schedule/Devices

Conversion Tracking Code

Designing Image Ads

Creating Animated Ads

Youtube Video Promotion

Remarketing Strategies

Keyword Planning

Remarketing Tracking Code

Linking Google Analytics

Designing Remarketing Images

Shared Budget

GWD Software



YouTube Marketing


Video Flow

Branding Watermark

Google Pages for YouTube Channel

Verify Channel

Webmaster Tool

Associated Website Linking

Custom Channel URL

Channel ART/Links/Keywords

Featured Contents on Channel

Channel Main Trailer

Uploading Videos

Uploading Defaults

Channel Navigation

CTA – Annotation

CTA – Extro

Managing Messages

Redirect Traffic to Website

Post Upload Enhancements

Live Broadcasting

Managing Playlists

Managing Comments

CTA – Cards for Mobile

Monetization with Adsense

Paid Youtube Channel

Channel Analytics

Real-Time Analytics


Google My Business Profile


Google Local Business

Creation of GMB Profile

Verification Process

Advantages of GMB

Adding Contact Links

Call to Action button connecting

Managing Circles

Posting Contents

Google Post

Google Local Business

Creating Google Website

Opitmizing GMB

Review and Testimonials

G+ Mobile App



Integration of Other Social Media with Website


LinkedIn, Twitter and Pinterest

Creating LinkedIn Account

Updating Contact Information and Links

Designing Profile and Summary

Managing Connections

Advance Searching

Endorsements – Publishing and Receiving

Creating a LinkedIn Company Page

Updating Products and Services

Creating Showcase Pages

Engaging with Updates

Running Paid Campaigns

Recruitment through LinkedIn

LinkedIn Groups

LinkedIn Mobile App

Marketing on Twitter & Pinterest


Google Analytics and Webmaster Tool

Web Analytics

Integrating with Website

Measurement Metric

Accounts and Profiles

Analytics Reporting

Sorting, Filter and Time Chart

Audience Segmentation

Traffic and Behaviour Reports

Remarketing Audiences

Goals and Conversion Reports

Developing Intelligence Report

Google Webmaster Tool

Setting up Tool for SEO

Adding and Managing Assets

Integrating Webmaster Tool

Site Map and Site Links

Search Traffic and Links

Google Indexing

Managing Crawl Errors

Managing Security Issues


Search Engine Optimization

Understanding SEO

SEO Keyword Planning

Meta Tags and Meta Description

Website Content Optimization

Back Link Strategies

Internal and External Links

Optimizing Site Structure

Keywords in Blog and Articles

On-Page SEO

Off-Page SEO

Local SEO

Mobile SEO

eCommerce SEO

Optimizing with Google Algorithms

Using the Webmaster Tool

Measuring SEO Effectiveness


Our Trainers are Industry Experienced & Working professionals

Comprehensive up-to date contents

Exercises & Hands-on assignments

100% Money back guarantee

Course completion certificate


Who should attend this Course

Sales & Marketing Professionals

Entrepreneurs & Business owners

Web Designers & Marketers

Digital Marketing Professionals

Fresh graduates willing to enter digital marketing professionals

Benefits of the course

In-depth knowledge on all aspects of Digital Marketing in a nutshell

Dedicated time for hand-on exercise to ensure you get confidence on how digital marketing

concepts are implemented practically

Define and execute digital marketing strategies to your organization/business


Excel Course

Only for the students who purchase full package for them the Excel Classes necessary for SEO & Ads analysis classes with complete basics

How are the classes conducted?

Class Room Training

Instructor-Led online Training

Online Self learning

Money back Guarantee

If you don’t like the training, inform us after 1st session. 100% money will be refunded with no  questions asked

Group Discount

5% discount for 4 or more registration


Digital Marketing

Eligibility & Requirement

Minimum Graduation


3 Months

Fee Offered

Rs. 36,000

Advance Courses

Advanced Web Analytics, Advanced SEO, Advanced Social Media

Employment opportunities

Digital Marketing Executive, SEO Executive, Social Media Marketing Expert in Startups, Mid-level & MNC Companies


How can we help you?

Digital Marketing Training and Digital Marketing Consulting 




Social Media


Help & Support

"Amazing Designs and Quality Work!"

Joined the digital marketing training classes with One Academy where I got complete knowledge of Digital Marketing. Trainers has given complete practical classes along with the theory classes which helped me alot

Want to Learn Digital Marketing?

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