Digital Marketing Training
Digital Marketing Training from One Academy
Course Brochure
- Fundamental difference between Marketing & Digital Marketing
- Website Planning and Structure
- Facebook Marketing Fundamentals
- Facebook Ad Campaigns
- Google Adwords
- YouTube Marketing
- Google My Business Profile
- Integration of Other Social Media with Website
- Google Analytics and Webmaster Tool
- Search Engine Optimization
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 Fundamental difference between Marketing & Digital Marketing | |
Marketing v/s Sales  |  Marketing Mix and 4 Ps |
What is Digital Marketing    | Inbound vs Outbound Marketing |
Content Marketing    | Understanding Traffic |
Understanding Leads  | Strategic Flow for Marketing Activities |
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Website Planning and Structure | |
Core Objective of Website and Flow | One Page Website |
Strategic Design of Home Page | Strategic Design of Products & Services Page |
SEO Overview | Portfolio, Gallery and Contact Us Page |
Call to Action (Real Engagement Happens) | Designing Other Pages |
Strategic Design of Pricing Page | Google Analytics Tracking Code |
Website Auditing | Designing WordPress Website |
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Facebook Marketing Fundamentals | |
Profiles and Pages | Business Categories |
Creating Facebook Pages | Page Info and Settings |
Facebook Page Custom URL | Invite Page Likes |
Featured Video | Pin Post and Highlights |
Scheduling Posts | Facebook Events |
Reply and Message | Facebook Insights Reports |
Competitor’s Facebook Page | Ban User on Facebook Page |
Connect with Twitter | Connect With Linkedin Page |
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Facebook Ad Campaigns | |
Organic v/s Paid | Defining Ad Objective |
Performance Matrix | Ad Components |
Designing Creative Image | Facebook Ad Structure |
Setting Up Facebook Ad Account | Create Ad – Targeting |
Create Ad – Budgeting | Page Promotion |
Content and CTA | Boosting Page Posts |
Create Ad – Creative | Video Promotion |
Similar Ads and Audiences | Tracking Pixels Code |
Remarketing – Website Visitors | Custom Audiences – Look-Alike |
Custom Audience – Saved Group | Managing and Editing Ads |
Ad Reports and Ad Insights | Billing and Account |
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Facebook Advance Strategies | |
Facebook Business Manager | People, Pages, and Roles |
Ad Accounts Configurations | Ad Agencies and Assigning |
Shared Login for FB Business A/c | Custom Events |
Email Targeting on Facebook | Facebook Offers |
CTA on Page | Posts for Location |
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Google Adwords | |
Understanding Adwords | Google Ad Types |
Creating Ad Campaigns | Pricing Models |
Creating Text Ads | Creating Ad Groups |
PPC Cost Formula | Bidding Strategy for CPC |
Ad Page Rank | Keywords Control |
Adwords User Interface | Remarketing Rules |
PPC, CPM, CPA | Bidding Strategy on Location/Schedule/Devices |
Conversion Tracking Code | Designing Image Ads |
Creating Animated Ads | Youtube Video Promotion |
Remarketing Strategies | Keyword Planning |
Remarketing Tracking Code | Linking Google Analytics |
Designing Remarketing Images | Shared Budget |
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YouTube Marketing | |
Video Flow | Branding Watermark |
Google Pages for YouTube Channel | Verify Channel |
Webmaster Tool | Associated Website Linking |
Custom Channel URL | Channel ART/Links/Keywords |
Featured Contents on Channel | Channel Main Trailer |
Uploading Videos | Uploading Defaults |
Channel Navigation | CTA – Annotation |
CTA – Extro | Managing Messages |
Redirect Traffic to Website | Post Upload Enhancements |
Live Broadcasting | Managing Playlists |
Managing Comments | CTA – Cards for Mobile |
Monetization with Adsense | Paid Youtube Channel |
Channel Analytics | Real-Time Analytics |
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Google My Business Profile | |
Google Local Business | Creation of GMB Profile |
Verification Process | Advantages of GMB |
Adding Contact Links | Call to Action button connecting |
Managing Circles | Posting Contents |
Google Post | Google Local Business |
Creating Google Website | Opitmizing GMB |
Review and Testimonials | G+ Mobile App |
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Integration of Other Social Media with Website | |
LinkedIn, Twitter and Pinterest | Creating LinkedIn Account |
Updating Contact Information and Links | Designing Profile and Summary |
Managing Connections | Advance Searching |
Endorsements – Publishing and Receiving | Creating a LinkedIn Company Page |
Updating Products and Services | Creating Showcase Pages |
Engaging with Updates | Running Paid Campaigns |
Recruitment through LinkedIn | LinkedIn Groups |
LinkedIn Mobile App | Marketing on Twitter & Pinterest |
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Google Analytics and Webmaster Tool | |
Web Analytics | Integrating with Website |
Measurement Metric | Accounts and Profiles |
Analytics Reporting | Sorting, Filter and Time Chart |
Audience Segmentation | Traffic and Behaviour Reports |
Remarketing Audiences | Goals and Conversion Reports |
Developing Intelligence Report | Google Webmaster Tool |
Setting up Tool for SEO | Adding and Managing Assets |
Integrating Webmaster Tool | Site Map and Site Links |
Search Traffic and Links | Google Indexing |
Managing Crawl Errors | Managing Security Issues |
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Search Engine Optimization | |
Understanding SEO | SEO Keyword Planning |
Meta Tags and Meta Description | Website Content Optimization |
Back Link Strategies | Internal and External Links |
Optimizing Site Structure | Keywords in Blog and Articles |
On-Page SEO | Off-Page SEO |
Local SEO | Mobile SEO |
eCommerce SEO | Optimizing with Google Algorithms |
Using the Webmaster Tool | Measuring SEO Effectiveness |
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Our Trainers are Industry Experienced & Working professionals
Comprehensive up-to date contents
Exercises & Hands-on assignments
100% Money back guarantee
Course completion certificate
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Who should attend this Course
Sales & Marketing Professionals
Entrepreneurs & Business owners
Web Designers & Marketers
Digital Marketing Professionals
Fresh graduates willing to enter digital marketing professionals
Benefits of the course
In-depth knowledge on all aspects of Digital Marketing in a nutshell
Dedicated time for hand-on exercise to ensure you get confidence on how digital marketing
concepts are implemented practically
Define and execute digital marketing strategies to your organization/business
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Excel Course
Only for the students who purchase full package for them the Excel Classes necessary for SEO & Ads analysis classes with complete basics
How are the classes conducted?
Class Room Training
Instructor-Led online Training
Online Self learning
Money back Guarantee
If you don’t like the training, inform us after 1st session. 100% money will be refunded with no  questions asked
Group Discount
5% discount for 4 or more registration
Course | Digital Marketing |
Eligibility & Requirement | Minimum Graduation |
Duration | 3 Months |
Fee Offered | Rs. 36,000 |
Advance Courses | Advanced Web Analytics, Advanced SEO, Advanced Social Media |
Employment opportunities | Digital Marketing Executive, SEO Executive, Social Media Marketing Expert in Startups, Mid-level & MNC Companies |
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How can we help you?
Digital Marketing Training and Digital Marketing ConsultingÂ