seo fundamental tools & plugin

  • yoast wordpress seo, All in one seo Plugins for WordPress
  • Small Seo Tools code to text ratio checker
  • Small Seo Tools Plagiarism Checker & Copyscape
  • keyword density checker
  • Seo audit tools by, woorank, ubersuggest,
  • google webmaster tool
  • paid tools – Ahrefs, SEMrush, Moz, raven tools, rankwatch, web ceo, moz, seobook tools, traffic travis

advanced seo

  • robots.txt, meta robots tags
  • sitemap.xml
  • 301 permanent redirect & canonical tag
  • rich snippet & structured data
  • open graph, rss feed
  • google local & local seo
  • page caching, pagespeed, mobile responsive
  • 404 broken link, boilerplate & cornerstone content

Plugins & Tools for advanced seo

  • 301 redirect checker tool, com
  • google webmaster tool
  • google rich snippet checker tool
  • google mobile friendly test tool
  • google pagespeed insight tool, com
  • broken link checker tool, robots.txt checker tool
  • w3tc plugin, wp super cache, hyper cache
  • GTmetrix, Pingdom

key points to remember

  • donot block robots, do not place ‘/’ in disallow
  • 301 or canonical & xml are must
  • pagespeed is important and must be above 80
  • mobile responsiveness is must
  • 5-10% broken links is allowed
  • make % of boilerplate content less
  • if you have multiple pages for a topic with similar keywords, use cornerstone content

Off page SEO or Link Building

  • popularity = no. of quality backlinks + mentions
  • nofollow, dofollow, 1 way, 2 way, 3 way links
  • page authority & domain authority
  • page rank
  • anchor text
  • natural link profile – variation of anchor text by brand name, related kw, main kw, author name, naked url, social sharing, local sharing,
  • Link Juice

how to get backlinks?

  • competitive research, comments, link bait
  • list of top social networking & bookmarking site
  • list of top blogging sites
  • list of top rss submission sites
  • list of top pr sites, article sites, classified sites
  • list of top business listing sites
  • list of top wiki, forum, review sites
  • list of doc sharing sites & infographic sites

best practices

  • get quality, natural, fresh & relevant backlinks
  • focus on quality than quantity
  • do not over optimize with same main keyword as anchor text from various other sites
  • do not sell or buy links or join link exchange farms
  • do not get links from FFA or MFA sites
  • keep monitoring your backlinks from WMT to avoid negative
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