Basic SEO TOOLs
seo fundamental tools & plugin
- yoast wordpress seo, All in one seo Plugins for WordPress
- Small Seo Tools code to text ratio checker
- Small Seo Tools Plagiarism Checker & Copyscape
- Seocentro.com keyword density checker
- Seo audit tools by iwebchk.com, woorank, ubersuggest nibbler.silktide.com, quicksprout.com
- google webmaster tool
- paid tools – Ahrefs, SEMrush, Moz, raven tools, rankwatch, web ceo, moz, seobook tools, traffic travis
advanced seo
- robots.txt, meta robots tags
- sitemap.xml
- 301 permanent redirect & canonical tag
- rich snippet & structured data
- open graph, rss feed
- google local & local seo
- page caching, pagespeed, mobile responsive
- 404 broken link, boilerplate & cornerstone content
Plugins & Tools for advanced seo
- 301 redirect checker tool, com
- xml-sitemaps.com
- google webmaster tool
- google rich snippet checker tool
- google mobile friendly test tool
- google pagespeed insight tool, com
- broken link checker tool, robots.txt checker tool
- w3tc plugin, wp super cache, hyper cache
- GTmetrix, Pingdom
key points to remember
- donot block robots, do not place ‘/’ in disallow
- 301 or canonical & xml are must
- pagespeed is important and must be above 80
- mobile responsiveness is must
- 5-10% broken links is allowed
- make % of boilerplate content less
- if you have multiple pages for a topic with similar keywords, use cornerstone content
Off page SEO or Link Building
- popularity = no. of quality backlinks + mentions
- nofollow, dofollow, 1 way, 2 way, 3 way links
- page authority & domain authority
- page rank
- anchor text
- natural link profile – variation of anchor text by brand name, related kw, main kw, author name, naked url, social sharing, local sharing,
- Link Juice
how to get backlinks?
- competitive research, comments, link bait
- list of top social networking & bookmarking site
- list of top blogging sites
- list of top rss submission sites
- list of top pr sites, article sites, classified sites
- list of top business listing sites
- list of top wiki, forum, review sites
- list of doc sharing sites & infographic sites
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best practices
- get quality, natural, fresh & relevant backlinks
- focus on quality than quantity
- do not over optimize with same main keyword as anchor text from various other sites
- do not sell or buy links or join link exchange farms
- do not get links from FFA or MFA sites
- keep monitoring your backlinks from WMT to avoid negative
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