PPC Campaigns
In PPC Campaigns we train Google Ads and Facebook Ads Completely starting from scratch. We will assign a project where students will learn hands-on experience like creating Campaigns, Adgroups, Ads, How to Keyword Analysis.Â
Benefits Of Any PPC Campaigns
- Results are instants
- Turn around time of any business is very less
- Faster increase of Brand Awareness
- Easily retarget of the audience is possible
- Promoto any business within no time
- Results are measurable
- Results are profitable, pocket friendly if the ads are executed with through planning and execution
Search Engine Marketing
The  marketing web search engines   ( SEM   by the acronym of Search Engine Marketing  ), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine results pages (SERPS). According to the Search Engine Marketing Professional Organization, these are SEM methods: search engine positioning (also known as SEO), payment for PPC search engine placement, contextual advertising, as long as there is a payment involved. Other sources define SEM as “the practice of paying for ads in search engine search results.”
Start Learning PPC with UsÂ
Google Adwords | |
Understanding Adwords | Google Ad Types |
Creating Ad Campaigns | Pricing Models |
Creating Text Ads | Creating Ad Groups |
PPC Cost Formula | Bidding Strategy for CPC |
Ad Page Rank | Keywords Control |
Adwords User Interface | Remarketing Rules |
PPC, CPM, CPA | Bidding Strategy on Location/Schedule/Devices |
Conversion Tracking Code | Designing Image Ads |
Creating Animated Ads | Youtube Video Promotion |
Remarketing Strategies | Keyword Planning |
Remarketing Tracking Code | Linking Google Analytics |
Designing Remarketing Images | Shared Budget |
GWD Software | Â |
Facebook Ad Campaigns | |
Organic v/s Paid | Defining Ad Objective |
Performance Matrix | Ad Components |
Designing Creative Image | Facebook Ad Structure |
Setting Up Facebook Ad Account | Create Ad – Targeting |
Create Ad – Budgeting | Page Promotion |
Content and CTA | Boosting Page Posts |
Create Ad – Creative | Video Promotion |
Similar Ads and Audiences | Tracking Pixels Code |
Remarketing – Website Visitors | Custom Audiences – Look-Alike |
Custom Audience – Saved Group | Managing and Editing Ads |
Ad Reports and Ad Insights | Billing and Account |
Facebook Advance Strategies | |
Facebook Business Manager | People, Pages, and Roles |
Ad Accounts Configurations | Ad Agencies and Assigning |
Shared Login for FB Business A/c | Custom Events |
Email Targeting on Facebook | Facebook Offers |
CTA on Page | Posts for Location |