Basics of Google Analytics Set Up
What is Google Analytics?
How to set up Google Analytics?
Google Analytics is a free web analytics tool which is provided by Goggle for its users to website owners or business owners. Google Analytics will provide the insights of the website visitors like what they do once they step into our website, where they are coming from, which pages they are visiting, how long they are staying on the page or website. So every marketing campaign will result in actual results that will benefit your campaign for improvements.
For example, let’s consider we are running advertising without know the above factors then we might be targeting the wrong people, not defining our audiences which means we are spending too much money on advertising which might not yield the desired results. On the other hand, if you have defined your audiences where they are coming from, what is their interest, which content they are observing then you can pinpoint the customers in the sales funnel which in turn will bring down your overall cost of the marketing.
This heavy weight lifting work will be done by Google Analytics and make our jobs much easier. Google Analytics will give us clear insights about the website traffic by then where we can improve, the content our visitors are absorbing, and the overall performance of the website along with the conversion tracking.
What is the need of Google analytics?
If we do not know where the website traffic coming from, what works, and what does not works then optimizing the website will become a tedious task of experiments. On the other hand, if we know what the website visitors are looking for then we can engage them with content that is required in turn this optimizes the overall website performance in SEO.
How to set up Google Analytics?
Before heading to set up all you need is GMAIL Account, if you do not have one then create gmail account. Once you have an account then head to Google Analytics or type Google Analytics in your search bar
There are three major steps
 Step1. Account Set up
Step 2. Property Set up
Step 3. About your Business
Now start entering your information in the most appropriate way
Click on start for free
Step 1: How to Sign Up for Google Analytics Account
So in the new window looks like the below image where you will fill in all the details that are required which are self explanatory like Account Name, Property Name, Reporting Time Zone, Currency All these settings are important if we are going to set up an e-commerce website
Step 2. Property Set up
Enter a proper name to your property
Step 3. About your Business
Select the correct industry that you are going serve and collect data and enter the business site and check all of them
Step 3. About your Business
Select the correct industry that you are going serve and collect data and enter the business site and check all of them
Select the country you are and click accept then a piece of javascript code will be generated
 Then a new will will look this
Click on create for generating the code for your website
Click on the Gear icon which is in the left hand side and then click on Tracking info and select Tracking code
Now Sucessfully we have generated the Google Analytics Code where we can head back to our website and install.
The tracking code generated has to installed on every page of your website that you want to track in order where Google analytics will be alble to measure and report the activity of your website.
Installation of Google analytics depends on what kind of website you are owning or built with based on that the process follows.
- WordPress Websites: here there are multiple plugins which will do this easily
- HTML websites: You need to add this tracking code manually to your website before </head>tag on every page that you want to track.
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Step 3: Adding Tracking code to your wordpress website
GA Code can be installed in your wordpress in 2 ways
Method 1: Adding Code manually
Step 1:
Before heading towards your WordPress website click on the analytics code that is generated and copy it to a notepad.
Now open WordPress website go to Appearance tab and click on the theme editor
Step 2: Once you open theme editor click on header.php
Now place the copied code from your analytics and then update
Method 2: Install GA with wordpress plugins which are available in the plugin section. Installing GA with plugins will be easier, faster and allow you to track website visitors immedialtely after configuring.
Step 1:
Go to Plugins section and Add the Plugin called Monsterinsights then install and activate it
Once plugin is installed and activated open monsterinsights setting
In this section how to set up Google Anayltics to any website is explained?
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