Setting up your Goals
Why do we need Goals?
Every website has to define its goals. These goals has to further break up into micro and macro goals, if we define our goals then it will be easier to track, analyze and understand the activity on our website.
For instance if you are a Digital Marketer where you want to get students for your Paid webinar then need to further break up our goals
Micro Goals might be collecting of email id by giving a portion of your important content and then asking for their mail ids. Once you have an email database then you can retarget with your email ads, Facebook ads or even customized emails
Macro Goals will be selling tickets to your Webinar.
So if you set up some goals then Google Analytics will track the information and provide accurate information which will be helpful in determining the effectiveness of the website.
If you configure some of the website visitor’s actions as goals like leads, thank you page then these actions will be recorded as Conversion. With this information we collected on our website visitors we will be able to understand their behavior and implement the changes which are necessary and to improve our website.
Google Analytics has the standard set of 20 Goals, which can be selected for a specific activity that is triggered. Based on the activity Google Analytics will measure and provide a detailed report.
You can also set up your own customized Goals based on your requirements.
Click on the ADMIN tab and go to the VIEW column, and now click on Goals
Step 1: Select the Goal Set up
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Here there are the options
Option 1: Name the Goal.
Step 2: Goal Description
In our first step we have seen how to select the Goal Set up but in our Goal description has four types
Goal Type 1. Destination
Goal Type 2. Duration
Goal Type 3. Pages/Screen per session
Goal Type 4. Event
Smart Goals
Smart Goals will help Advertisers to use them in ads optimizations in order to track and increase their conversions. When we choose Smart Goals as our option then Google Anlaytics will assign scroe for each of your website visits, this will help you to determine which visits are most likely to lead a conversion.
Smart Goals will be available once you start your ads and have enough of traffic then it will auto enabled.
Goal Type 1. Destination
If your goal is getting the visitor to the landing then Google analytics will consider Page view as conversion then select goal as destination and click next
Goal Type 2. Duration
If you want measure that how long the website visitor are spending their time in a particular page. The duration goal will be selected to analyse the engagement of the visitors with the content and website. So if you want measure time in particular page or website then select Duration and click next
Goal Type 3. Pages/Screen per session
Here we can measure once the website visitor is landed on our website then how many pages that visitor is looking. If we want to track number of pages per session as a conversion then select this and click next
Goal Type 4. Event
If you want to track particular interaction as an event then select this event option like thank you pages then whenever the thank you pages will pop up then that will be considered as Conversion
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Step 2: Goal Details
In the goal details section we have 3 options
- Equals to
- Begins with
- Regular expression
Here if you want to create funnel for your website visitor then a visitor funnel can be created to see how they have reached the specific goal/destination. Also if you want to assaign a value for your goal then there is a option to assign value. However Smart Goals do not have a option to assign the monetary values.
For example let consider we want create a funnel for tracking our website visitor who first come to our website then move to services and then filled the form where thankyou page comes up. To track this particular journey of website visitor we have created a funnel.
Also you can verify the goal to check the ratio of conversion that is going to happen, this prediction will come that is converted
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Goal Type 2. Duration
If you choose duration as your goal type then your goal is to measure the amount of time spent on particular pages or the whole website. You can track hours,Â
For example, if my goal is to track the visitor who is spending more than 3 min
Goal Type 3. Pages/Screen per session
If you select pages/screen session as your then you need to specify the number of pages that will indicate a conversion. Whenever the website visitor view more than the pages mentioned in our goal that will be considered as a Conversion
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Goal Type 4. Event
If you want to create a goal as your event then need to mention the event conditions are met
Reports Section in Google Analytics
Creating the Reports on Google Analytics
Installation of Google Analytics is done and also setting up some Goals that mean we are ready to measure our website visitors activity and need to take necessary actions where ever it is necessary. For this we need to see the reports.
Home Tab
Google Analytics will take you straight into the Audience Overview Report under Reporting tab every time whenever you log into your account. The home tab will give a quick look at the overview of your Analytics account. This gives quick data about your sessions, average session duration, bounce rate, and goal conversion rate.Â
Now let’s understand the metrics that Google Analytics uses
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Session– Session is a metric which shows the number of interactions on your website over a particular time period. One session can include many events, pageviews, e-commerce transcations and video views. The duration of one session is 30 minutes by default so, If a website visitor is engaged on your website in a session and returned after minimum 30 minutes of inactivity, then Google Analytics will show as new session.
Users– Users metrics shows how many visitors has came to our website within a particular timeframe
Pageviews– Pageview metric shows the numbers of pages are viewed by website visitor. Reloading of a page or returning to a particular page after navigating different pages through complete website, Google analytics consider and counts as an additional pageview
Page/Session-Pages/Session metric show average numbers of visited pages per one session.
Bounce Rate-Boune Rate metric shows percentage of website visitors who left your website immediately after landing on one of its page or without navigation to any other pages.
Goal Conversion Rate-Google Analytics will show the sum of all the conversion at home page report
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So now let see the dashboard
Click on Real-Time Reports
Real-Time reports will provide information about your website visitor in real-time, as the name suggests the reports you are viewing are real-time. On a quick overview the real-time reports give the number of active users on your website, the number of pages viewed per minute and per second, the top keywords that your active users are using, list of top active pages.
Apart from you can also check Location, Traffic source, Content, Events & Conversion
The major and important reports that are generated from Google analytics are
Audience Report
The audience reports will provide information about your website visitors. You can view the number of sessions over a particular time period and you can choose hourly, Day, Week, or Month report view.
In the Graph it shows clearly about the total number of sessions for a particular time period, also it will provide the additional information about your website visitors, including the number of users, the number of page view, the number of pages per session, bounce rate & the percentage of new sessions.
If you go below the graph it will also show from which city or country the website visitors are coming from, the language they are using for browsing, the operating systems they are using also which device they using whether it might be a mobile, computer, or tablet.
On the top right-hand side of the Audience overview tab, you can change the data range as per your requirement you want to see, also it will provide an option to compare the performance for two different periods.
Once you had a look at the Overview tab in the Audience report, let dig deeper where furthermore tabs are there like Demographics, Interests, Geo, Behavior, Technology, Mobile, Custom benchmarking and the last is users flow
Demographics Overview
The demographics overview tab shows the age and gender of our website visitors.
Interest Report Overview
The Interest overview tab shows the interests of the website visitors in other areas such as technology, movies news, travel, and any other interest.
The Geo tab shows the location of your audience and the language they use. The Behavior tab shows the engagement of the website visitors, whether they are first-time or returning visitors, also how often they visit. The behavior tab also shows the behavior of your audience interaction.
Technology & Mobile Tab
In this section, we can view from which device the website visitors are reaching us whether it is mobile, desktop, or tabs (also their browser, operating systems, networks, devices)
The User Flow tab will give the user journey or the behaviour of website visitor i.e. which is their landing page, after that what actions they carried, and which are the other pages they looked and also their exit page will be recorded.
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Acquisition Reports
The Acquisition reports will show you what is the source of your website visitor, weather it might be organic, ads, direct or social media. So the overall source of the traffic can look
Behavior Reports
The behaviour reports show the interaction of your website visitors on the site i.e. what pages they are checking or the landing page content is related or not. Behavior flow shos the pages that the visitors are navigating, from landing to exit page.
Experiments allow you to conduct A/B testing to see which of the landing page is performing the best, by the weather we can optimize the conversion goals
Additional reports including Site Content, Site Speed, Site Search, Events and Publisher reports are available under Behavior report section.
Conversions Report
The conversion reports will show you how many of your website visitors has taken action in meeting your micro or macro goals. That means the website visitors are converted as your customers, so now you can count on your conversion from your website.
The conversion report tab has Goals, E-Commerce, Multi-Channel Funnels, and Attribution. Goals report will allow you to create, customize and track the conversions. The E-Commerce report will give us an insight into the e-commerce activity if you set up an e-commerce website. The Multi-Channel Funnels show how your marketing channels are performing in order to convert as a lead.
Learn Google Analytics set up and us the reports to understand the user behavior of your website visitors.Â
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