Google ADS Training in Bangalore
Want to take your business to new heights and wanted to reach new customers there with Google Ads? Then lets start learning and set up our first campaign. Use this checklist for setting up step-by-step of setting up your campaign, look at how to get started.
Step 1. Basic terms GADS
- Keywords:The phrases or words where people type into Google Search and that trigger the ad to appear in Google Search (SERP). In the first step of starting the ads we need to do keyword analysis and need to pick a list of keywords that you think people might search for when they want.
- Bid:The highest amount that we are willing to pay for our ads when someone clicks on our advertisement is called as Bid. In general terms it’s the maximum amount that you are will ing to pay for Google for click(In Google Ads, you don’t pay for the impressions and pay only when someone clicks on your ad to visit your site or call you.)
- Quality Score:Quality Score shows how relevant your ad, landing page and your keyword. A good Quality Score means higher the quality score of any keywords that can lower your bid costs and improve your ad rank in the search results.
- Ad Rank:This metric helps determine where your ad will show up, relative to other ads, when it’s triggered to appear on Google. AD rank will be determined using your bid, your Quality Score and other factors.
- CPC (cost-per-click):The actual amount that you pay for your ads when someone clicks on your ads. (The cost per click might not be same for all the clicks and You don’t necessarily pay your entire bid price for every click.)
- Conversion: A conversion takes place when someone who has clicked your ad goes on to take desired action of whatever you have assigned for your campaigns — like making a E-Mail sign up for a news letter, Purchase of an item.
Step 2. Lets Organize your account
Let’s dive right into the how.
Start organizing your Google ads account based on your products or services into different categories. You can customize them based on categories you believe your ideal clients would like to see your products. This will help you separate the products from one another and create targeted ads. Add/delete your keywords into different ad groups. You can put up to 20 keywords into each ad group, which will increase your chances of getting some conversions. When you click on the ad, you will be directed to the landing page where you can see the results and also that of all the products on offer.
Campaign 1: Mobile Phones
- Ad Group 1: Samsung
- Ad Group 2: Motoralla
- Ad Group 3: Apple
Campaign 2: Laptops
- Ad Group 1: Apple
- Ad Group 2: Hp
- Ad Group 3: Acer
Group similar kind of items in one group and make it as a campaign. Creating separate campaigns, ad groups, ads, and keyword lists for your products helps keep your ads relevant,
Create more focused ads where it will reach more and more people who are interested in your product or service, by there you can create interest or make an offer.
Step 3. Set Up Your Ad Budget
In Google Ads we can plan our advertisement budget based on our business requirement we can implement. We can plan our daily bid and budget so that we do not cross our limits.
Advertisement Budget is the amount that we can spend on daily basis for a particular campaign based on our ads planning. Bidding is the maximum amount that we are willing to pay for Google whenever a search visitor clicks on our ads.
For Example if we are planning to sell Mobiles in our e-commerce store then we can plan like this
Campaign Mobile Monthly Budget= Rs. 30000
So now we have a budget of Rs.30000 to spend on our advertisement to sell the mobiles.
We have 3 Adgroups, so for every adgroup we can allocate arount Rs.10000/Adgroup.
Step 4. Pick your Right keywords
Keyword is the term we use for which the Google visitors search in the search bar that we call it as search intent. So we need to find the right keywords which are more relevant to our industry and also based on our campaign GOALS. If our business is a start up then we can use Awareness or Reach might be our goal because we want to reach more number of people where as our goal is Sale then need to find the different keywords. Even there are different types of keywords based on the interest.
- Commercial Keywords
- Transactional Keywords
- Informational Keywords
- Navigational Keywords
On further analysis Keywords are again described by their length
- Long-Tail Keyword
- Short-Tail Keyword
- Mid-Tail Keywword
So now based on your Campaign objective try to select most appropriate keyword based on your goals. By doing this will bring most relevant ads will appear in SERP.
Step 5. Different Keyword Match Types
In Google Ads we have different types of keywords which are defined by google
- Broad Match
- Broad Match Modifier
- Phrase Match
- Exact Match
- Negative Match
Broad Match Keywords triggers your Ads where the searches contain your keywords in any order or nearest meaning of the same keyword. Broad match keywords will bring in more website visitors and it’s a default setting by Google for all the Ads.
Eg- Digital Marketing Course
Broad Match Modifier keyword are similar to broad match keywords where as search contains some keywords are specific . By adding Plus sign infront of every word we are restrict the search terms to be in any combination but these words has to be present in the combination of words
Phrase Match Modifier Keyword as the name mentions search should contain all the keywords which is inside the phrase in any order
Eg- “Digital Marketing Course in Bangalore”
Exact Match Keywords are the keywords which should contain the same keyword in the same order, here we put the keywords under Square brackets
Eg- [Digital Marketing Course in Bangalore]
Sometimes our ads will trigger for not relevant keywords, we call them as negative keywords. This will increase your cost of the budget, so to bring it them you need to look them in the search terms and update your negative keywords list constantly.
Step 6. Decide to show on which Landing Pages
Landing Pages are one of most important factor for advertisement because this is the page where the visitors will be landed after they click on our Ads on any platform.
The landing page has to be more relevant one for which the Ads are going on.
Eg- As mentioned in our above example if we are planning to sell Mobiles then there should be 3 different pages, where each campaign will have their respective pages like Apple Mobile Page, Samsung Mobile page because when the visitor lands they should get the most relevant mobile options. This kind of page and campaign design will improve your quality score, also bring down your CPC.
Step 7. Decide to show on which Device
In Google ads platform the advertise can decide and optimize their ads based on where the ads are performing better. Furthermore they can decide Ad Placements has to appear weather it is Mobile, Computer, or Tablets.
Step 8. Time to Write Ads
Yes time to write your Ad Copies, as mentioned earlier based on your campaign objective you can write the ads. Your ads are the first impression so try to give the right or relevant information or what is their need that will help your business.
In Practical world your ad copies should be more appealing, trigger the visitor to make the decision, Include Call to action, Create urgency to make to decision, tempt the visitors to buy now deal options.
Usually Ad copies has 3 Headings, 2 Description, Multiple Extensions, CTA; you can pinpoint the location, demographics
Now time to look back to our ads for errors, because everything here is word constraint like Heading has to be less than 30 characters, 90 Characters for Descriptions. While writing as per the Google requirement their might be grammatical errors, so check it before make them live
Step 9. Connecting Your Ads account to Google Analytics
Google Analytics is web analytics tool provided by Google which is very helpful to understand the user behavior of your website visitors. If there is a website visitor then Google Analytics will let us know from where they have came, what is source of the visitor, how long do they stayed in our website or exited immediately that is bounce rate, if they conversion is happened even that will measure and tracked. Hence Google analytics is an important tool which every advertiser has to understand and utilize it properly.
Step 10. Time to Check our Campaigns and Ads Completely
Yes, Time to recheck your Ads